000 01523nam a2200217Ia 4500
008 230418s9999 xx 000 0 und d
020 _a047003856X
082 _aWA 950
100 _aDillman, Don A.
_d[1941-]
245 0 _aMail and internet surveys : the tailored design method
250 _a2nd ed., 2007 update with new internet, visual, and mixed-mode guide.
260 _aHoboken, N.J.
_bWiley
_cc2007
300 _axviii, 523 p. : ill., chart ; 25 cm.
504 _aIncludes bibliographical references (p. 435-446) and index.
500 _aI. Elements of the tailored design method -- 1. Introduction to tailored design -- 2. Writing questions -- 3. Constructing the questionnaire -- 4. Survey implementation -- 5. Reduction of coverage and sampling errors -- II. Tailoring to the survey situation -- 6. Mixed-mode surveys -- 7. Alternative questionnaire delivery: in person, to groups, and through publications -- 8. When timing is critical: diary, customer satisfaction, and election forecast surveys -- 9. Household and individual person surveys by government -- 10. Surveys of businesses and other organizations -- 11. Internet and interactive voice response surveys -- 12. Optical scanning and imaging, and the future of self-administered surveys.
650 _aMedical Statistics
650 _aSocial surveys
650 _aQuestionnaires
650 _aMedical Statistics
856 _uhttp://www.loc.gov/catdir/toc/fy0703/2006284302.html||http://www.loc.gov/catdir/enhancements/fy0811/2006284302-d.html||
999 _c997
_d997