Includes bibliographical references (p. 435-446) and index.

I. Elements of the tailored design method -- 1. Introduction to tailored design -- 2. Writing questions -- 3. Constructing the questionnaire -- 4. Survey implementation -- 5. Reduction of coverage and sampling errors -- II. Tailoring to the survey situation -- 6. Mixed-mode surveys -- 7. Alternative questionnaire delivery: in person, to groups, and through publications -- 8. When timing is critical: diary, customer satisfaction, and election forecast surveys -- 9. Household and individual person surveys by government -- 10. Surveys of businesses and other organizations -- 11. Internet and interactive voice response surveys -- 12. Optical scanning and imaging, and the future of self-administered surveys.