TY  - BOOK
AU  - Dillman, Don A. 
TI  - Mail and internet surveys : the tailored design method
SN  - 047003856X
U1  - WA 950 
PY  - 2007///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Medical Statistics
KW  - Social surveys
KW  - Questionnaires
N1  - I. Elements of the tailored design method -- 1. Introduction to tailored design -- 2. Writing questions -- 3. Constructing the questionnaire -- 4. Survey implementation -- 5. Reduction of coverage and sampling errors -- II. Tailoring to the survey situation -- 6. Mixed-mode surveys -- 7. Alternative questionnaire delivery: in person, to groups, and through publications -- 8. When timing is critical: diary, customer satisfaction, and election forecast surveys -- 9. Household and individual person surveys by government -- 10. Surveys of businesses and other organizations -- 11. Internet and interactive voice response surveys -- 12. Optical scanning and imaging, and the future of self-administered surveys; Includes bibliographical references (p. 435-446) and index
UR  - http://www.loc.gov/catdir/toc/fy0703/2006284302.html||http://www.loc.gov/catdir/enhancements/fy0811/2006284302-d.html||
ER  -