Mail and internet surveys : the tailored design method
Publication details: Hoboken, N.J. Wiley c2007Edition: 2nd ed., 2007 update with new internet, visual, and mixed-mode guideDescription: xviii, 523 p. : ill., chart ; 25 cmISBN:- 047003856X
- WA 950
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Standard Loan | Our Lady's Hospice and Care Services Public Health | WA 950 (Browse shelf(Opens below)) | Available | T2451 |
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Includes bibliographical references (p. 435-446) and index.
I. Elements of the tailored design method -- 1. Introduction to tailored design -- 2. Writing questions -- 3. Constructing the questionnaire -- 4. Survey implementation -- 5. Reduction of coverage and sampling errors -- II. Tailoring to the survey situation -- 6. Mixed-mode surveys -- 7. Alternative questionnaire delivery: in person, to groups, and through publications -- 8. When timing is critical: diary, customer satisfaction, and election forecast surveys -- 9. Household and individual person surveys by government -- 10. Surveys of businesses and other organizations -- 11. Internet and interactive voice response surveys -- 12. Optical scanning and imaging, and the future of self-administered surveys.
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